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James (Jim) Frost is a marketing and business development specialist, experienced in port marketing, container shipping, short sea shipping and ferry operations. He managed a container feeder / transhipment service operating between the traditional trading links of Halifax and Boston. He was also marketing manager for Marine Atlantic, a large crown corporation which operates ferry services in Atlantic Canada. From 2005-2008 he was part time Executive Director of the Halifax Gateway Council. Jim has a B.A. from McGill, an M.A. from Queen's and an M.B.A. from Saint Mary's University. He has authored three books and many articles on the business and economic history of the Maritimes as well as several articles on short sea shipping and gateway development.
EXPERIENCE
2010-present
President,
MariNova Consulting Ltd.
Expertise
Port marketing strategies, feasibility analysis, container shipping, ferry industry, short sea shipping, multi-modal, inland terminals, “Gateway” studies and sustainable transportation
Projects
- Seaway and Great Lakes Shipping Fleet LNG Propulsion Feasibility, 2011
- Halifax Transload Mapping Study, 2011
- Logistics Assessment Model, 2010-11
2008-2010
Principal Consultant,
CPCS Transcom
Expertise
Port marketing, marketing strategies, feasibility studies, container shipping, ferry industry, short sea shipping, inland terminals and “Gateway” studies
Projects
- Rail Access to Halifax Logistics Park Phase II, 2010
- Hands Free Mooring Study, 2010
- Calgary Trade and Logistics Study, 2010
- Examination of the U.S. Harbor Maintenance Tax (HMT), 2010
- South West Nova Transportation Study, 2010
- Lake Erie Ferry Study, 2009
- Durham Region Short Sea Shipping Study, 2009-2010
- Liberia Port Management Sector Reform, 2009
- Nova Scotia Power Biomass Study, 2009
- Halifax Fast Ferry Evaluation, 2009-2010
- Îles de la Madeleine Ferry Study, 2009
- Atlantic Gateway Business Development, 2009
- Atlantic Gateway Break Bulk Market Study and Strategy, 2009
- Halifax Mid-west Supply Chain Study, 2009
- Feasibility Study for Port of Corner Brook Port Basin Project, 2009
- Economic Impact of the Coasting Trade Act, 2009
- CoRDA Regional Transportation Master Plan, 2009
- Atlantic Gateway Multi-Modal Study, 2008-09
- Eastern Canada Hub & Spoke Container Transhipment Study, 2008
- Atlantic Gateway Transload, Distribution and Access Study, 2008
1995-2008
President,
MariNova Consulting Ltd.
Expertise
Specializing in port market assessments, marketing strategies, feasibility studies, business development, container shipping, cruise and ferry industries, marina studies
Projects
- Ontario Marine Transportation Study, 2008-09
- Economic Value of Ocean Activities in Canada 2008-09
- Wood Islands-Caribou Ferry Service Economic Impact, 2008
- Port Performance Benchmarks and Indicators, 2008
- CanAm Connections Study, 2008
- Atlantic Gateway Distripark Study, 2008
- Oceanex Market Assessment, 2007
- Saint John-Digby Ferry Service: Traffic, Socio-Economic and Vessel Configuration Analysis, 2007
- Marine Atlantic 5-Year Forecast, 2007
- Atlantic Gateway Business Case, 2007
- Port of Corner Brook Market Assessment, 2007
- Building the Container Transload Sector in Halifax, 2007
- North East Trade Corridors Transportation Study, 2007
- The Impact of the Coasting Trade Act on the Offshore Oil and Gas Industry, 2007
- The Use of Containers in Canada, 2006
- Halterm Ltd. Market Assessment, 2006
- Digby-Saint John Ferry Service - Impacts and Options, 2006
- Lunenburg Waterfront Business Plan, 2006
- Short Sea Shipping on the East Coast of North America, 2006
- Shelburne Marine Terminal Expansion Project, 2006
- Port of Long Pond, Newfoundland, Market Assessment, 2005
- Economic and Social Impacts of Marine Atlantic Drop Trailer Service Elimination, 2005
- Sofia, Bulgaria Intermodal Terminal Study (through Global Port Services Inc., 2005
- Short Sea Shipping Market Study, Montreal, 2005
- Halifax Gateway Council Strategic Plan, 2005
- Port Privatization Study, 2005
- Wright's Cove Land Use and Transportation Plan, 2005
- Halifax Inland Terminal and Trucking Options Study, 2005
- Social and Economic Impact of Marine Atlantic Service, 2005
- Business Plan for Shelburne Marine Terminal, 2005
- Wallace Harbour and Marine Terminal Business Plan, 2005
- Economic Value of the Nova Scotia Ocean Sector, 2005
- Shortsea Shipping: Preliminary Feasibility Study, 2004
- Pugwash Marina Feasibility Study, 2004
- Greater Halifax Distribution Study, (2004
- Port of Charlottetown Market Assessment, 2004
- Marine Industry Economic Impact Study, 2004
- Halifax Harbour Economic Study, 2004
- Short Sea Shipping Market Assessment Tools Development, 2004
- Maritime Region Ferry Terminal Appraisal, 2003
- Halifax High Capacity Transit Study, 2003
- Starr Manufacturing Ltd. Heritage Site Assessment, 2003
- Halifax-Great Lakes Container and Ro-Ro Service Study, 2003
- North American Container Port Survey, 2003
- Short Sea Shipping Background Study, 2003
- Port of Long Pond, Newfoundland, Divestiture Study, 2003
- Yarmouth Air Cargo Terminal Feasibility Review, 2002
- Canadian Naval Heritage Project, 2002
- Project Canada Shipping Study, 2001-2002
- Strategic Land Use Plan for Sydney Steel Site, 2002
- Town of Mulgrave Strategic Plan, 2001
- Angus J. Walters House Museum Interpretive Plan, 2001
- Manitoulin Island Ferry Service Feasibility Study, 2000
- Lunenburg Marine Industries Marketing Strategy, 2000
- Mulgrave Forest Products Terminal Feasibility Study, 2000
- The Post-Container Age in Halifax, 1970-2000, 2000
- Port of Sydney, N.S., Marketing Strategy, 1999-2000
- La Bonne Renommée Business Plan, 1999-2000
- Caribbean Shipping and Distribution Study, 1999-2000
- PEI Ports Study, Transport Canada,1999
- Shelburne Port Divestiture Study and Operating Plan Review, 1999
- Sydport Offshore Supply Base and Fabrication Yard Study, ECBC, 1999
- Halifax-New England / Halifax-New York Feeder Service Studies, 1998-99
- Analysis of Maersk / Sea-Land Superport Business Case, 1998
- Nova Scotia Transportation Strategy 1998
- Melford Point Industrial Port Development, 1998
- Iles de la Madeleine Hovercraft Feasibility Study, 1998
- Mulgrave Cargo Feasibility Analysis, 1998
- Greater Halifax Multi-Modal Study, 1996
- Market Assessment of Strait of Canso Port Facilities, 1996
- 'Bluenose' Ferry Privatization Bid Proposal, 1995-96
- Transportation Study for a Wood Panel Manufacturing Facility, 1996
- Guatemala Ports Market Assessment, 1995
1994-1995
Manager, Business Development,
Marine Atlantic Consultants
Duties
Business development, administrative and project support, brokerage activity
Projects
- ‘John Hamilton Gray’ charter to Croisiéres Carleton Les Iles Inc., Carleton, Quebec
- $2.8m ‘Atlantic Freighter’ charter to Pandoro Line, U.K.
- Port of La Union, El Salvador Privatization Study (CIDA)
1989-1993
Marketing Manager, 1989-1993
Co-ordinator Marketing Programs, 1989
Marine Atlantic Inc.
Duties
Market research, commercial traffic and motorcoach sales programs, pricing
Projects
- Conceived, developed and successfully introduced ‘Cruising Labrador’ marine ecotourism product
- Negotiated contracts resulting in 19% increase in commercial traffic on Saint John – Digby ferry service
- Managed $1m advertising program
- Inaugurated Motorcoach and Commercial Vehicle Sales Programs
- Conducted various capacity utilization studies and break-even analyses
1989 Consultant
Secunda Marine Services Ltd.
Duties
Conducted a marketing and feasibility study of container feeder services operating between Halifax-Boston, Halifax-St. John's, and Halifax-Montreal
1987-1988
Vice President,
UM Holdings Ltd.
Duties
Responsible for marketing, operations and administration of a coastal shipping service operating Halifax-Boston
1983-87
Director of Marketing,
Halifax-Dartmouth
Port Development Commission
Duties
Strategic marketing, market studies, cost analysis, industry liaison, advertising. Position involved extensive travel in Canada, US, Europe and Far East
Projects
- Halifax-Boston coastal container service
- Port of Halifax 'Emerging Giant' advertising campaign
- Shipper sales program in Ontario, Quebec and Maritimes
- Offshore Supply Base site and market analysis
- Development of marketing strategy, 1980-87
EDUCATION
St. Mary's University, M.B.A., (thesis: "The Development of a Gateway Hub at the Port of Halifax")
Queen's University, M.A. (Business History), (thesis, "Principles of
Interest: The Bank of Nova Scotia and the Industrialization of the
Maritimes, 1880-1910")
McGill University, B.A. (Honours History)
MEMBERSHIPS & COMMUNITY
- Halifax Gateway Council, Executive Director (part-time), 2005-08
- Saint Mary's University, part-time Canadian History lecturer, 2003-06
- Halifax Chamber of Commerce, Transportation Committee
- Greater Halifax Partnership, member
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