President, James Frost

James (Jim) Frost is a marketing and business development specialist, experienced in port marketing, container shipping, short sea shipping and ferry operations. He has managed a container feeder / transhipment service operating between the traditional trading links of Halifax and Boston, and was also marketing manager for Marine Atlantic, a large crown corporation which operates ferry services in Atlantic Canada. Jim has a BA from McGill, an MA from Queen's and an MBA from Saint Mary's University. In 2013 he became a Certified Management Consultant (CMC) designation. He has authored three books and many articles on the business and economic history of the Maritimes as well as several articles on short sea shipping and gateway development.

EXPERIENCE

1995-present
President,
MariNova Consulting Ltd.

Expertise

Port marketing strategies, feasibility analysis, container shipping, ferry industry, short sea shipping, multi-modal, inland terminals, “Gateway” studies and sustainable transportation

Projects

  • Transload and Distribution Service Providers, 2013
  • Nova Scotia Marine Cluster, 2013
  • Nova Scotia-Maine Ferry Project, 2011-2012
  • PEI Grain Shipping Study, 2013
  • Strait of Canso Superport Market Study, 2013
  • Situational Analysis of the Container Trucking Sector at the Port of Halifax, 2013
  • Canadian Coast Guard Base Market Study, 2013
  • Nova Scotia Marine Cluster, 2013
  • Baltic & Russia Market Study, 2013
  • Port of Shelburne Marketing Strategy, 2012
  • Summerside Business Development Plan, 2012
  • Atlantic Gateway Container Market, 2011
  • Atlantic Gateway Break Bulk Market Strategy, 2012
  • Offshore Supply Base Scoping Study, 2012
  • Short Sea Options Study, 2012
  • Port of Shelburne Market Assessment, 2012
  • Seaway and Great Lakes Shipping Fleet LNG Propulsion Feasibility, 2011
  • Halifax Transload Mapping Study, 2011
  • Logistics Assessment Model, 2010-11
  • Ontario Marine Transportation Study, 2008-09
  • Economic Value of Ocean Activities in Canada 2008-09
  • Wood Islands-Caribou Ferry Service Economic Impact, 2008
  • Port Performance Benchmarks and Indicators, 2008
  • CanAm Connections Study, 2008
  • Atlantic Gateway Distripark Study, 2008
Older projects available upon request

1994-1995
Manager, Business Development,
Marine Atlantic Consultants

Duties

Business development, administrative and project support, brokerage activity

Projects

  • ‘John Hamilton Gray’ charter to Croisiéres Carleton Les Iles Inc., Carleton, Quebec
  • $2.8m ‘Atlantic Freighter’ charter to Pandoro Line, U.K.
  • Port of La Union, El Salvador Privatization Study (CIDA)


1989-1993
Marketing Manager,
1989-1993
Co-ordinator Marketing Programs,
1989
Marine Atlantic Inc.

Duties

Market research, commercial traffic and motorcoach sales programs, pricing

Projects

  • Conceived, developed and successfully introduced ‘Cruising Labrador’ marine ecotourism product
  • Negotiated contracts resulting in 19% increase in commercial traffic on Saint John – Digby ferry service
  • Managed $1m advertising program
  • Inaugurated Motorcoach and Commercial Vehicle Sales Programs
  • Conducted various capacity utilization studies and break-even analyses


1989
Consultant
Secunda Marine Services Ltd.

Duties

Conducted a marketing and feasibility study of container feeder services operating between Halifax-Boston, Halifax-St. John's, and Halifax-Montreal



1987-1988
Vice President,
UM Holdings Ltd.

Duties

Responsible for marketing, operations and administration of a coastal shipping service operating Halifax-Boston



1983-87
Director of Marketing,

Halifax-Dartmouth Port Development Commission

Duties

Strategic marketing, market studies, cost analysis, industry liaison, advertising. Position involved extensive travel in Canada, US, Europe and Far East

Projects

  • Halifax-Boston coastal container service
  • Port of Halifax 'Emerging Giant' advertising campaign
  • Shipper sales program in Ontario, Quebec and Maritimes
  • Offshore Supply Base site and market analysis
  • Development of marketing strategy, 1980-87





EDUCATION

  • St. Mary's University, M.B.A., (thesis: "The Development of a Gateway Hub at the Port of Halifax")

  • Queen's University, M.A. (Business History), (thesis, "Principles of Interest: The Bank of Nova Scotia and the Industrialization of the Maritimes, 1880-1910")

  • McGill University, B.A. (Honours History)





MEMBERSHIPS & COMMUNITY
  • Canadian Association of Management Consultants
  • Canadian Transportation Research Forum, VP Meetings, 2012-13
  • Greater Halifax Partnership, member, 1996-present
  • Halifax Gateway Council, Executive Director (part-time), 2005-2008

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